John Savory graduated in Rural Estate Management at the Royal Agricultural College, Cirencester in 1993 and took the reins of the family business in the following year.

John is ‘hands on’, overseeing all the daily and strategic operations within the arable business, undertaking the tractor driving, spraying, combining, purchasing and sales.

John’s enthusiasm for improved farming techniques and technology to achieve high levels of efficiency has helped him to continue the family’s commitments to improved environmental and sustainable farming and Highfield Farm is run under Natural England’s Environmental Stewardship Scheme.

His family has farmed at Highfield for over 120 years and one day he hopes that his son Guy may follow in his footsteps.

John founded J Savory Eggs in 1998 and quickly it became one of the largest Soil Association certified organic egg producers for Waitrose. Since 2016, John and Ellie have launched their own brand ‘Breckland Brown’ premium free range chicken eggs and now supply primarily to restaurants and smaller retail.

John oversees, manages and plans all the poultry on the farm between the businesses, maintaining high standards of animal welfare throughout the breeding, rearing and end stage processes.John, also a commissioned Officer in the RAF Reserves for several years before the children were born, still has a great interest in the military and often recalls his time spent at RAF Marham with great pride and enthusiasm.

When not working – which is not often! - John loves nothing more than going off shooting in the winter months, or tinkering around with his series 1 Landrover, he enjoys taking it for a jaunt, laden with Ellie’s cooking on a family picnic down to the farm on a sunny day. John has a metal detector, which he uses around the farm and can often be found with his loyal friends, Isla, Sansa, Gretel and Gimli, digging up his finds whilst out walking around the farm. He is also a keen Lepidoptera – the study of moths!



Norfolk Quail Ltd
Highfield Farm
Great Ryburgh
Norfolk, NR21 7AL                     


[email protected]
Phone: 01328 829249
Mobile: 07775 997599

Norfolk Quail • Ethically Farmed